However, if you and your team are fun-loving, energetic, and ready to add something different to your online presence, creating lighthearted content for TikTok might be the shot in the arm your dental practice needs. Instead, you’ll need to stick closer to your established brand personality so you can keep giving your audience the experience they expect across all platforms. If you prefer a more serious approach to your online brand presence, then you won’t want to make song-and-dance videos for TikTok. Aim to stay on brand with your videosĪs with all your online content, you want to be sure your videos are consistent with your overall brand tone and voice. If you’re struggling to create content that feels genuine, that will come through in your posts-so take your time to make sure the videos you’re making fit your personality.ġ3. You don’t have to dance and lip sync to be a TikTok success, but you do need to be authentic and genuinely have fun creating your content. TikTok marketing can be a fantastic investment for dentists looking to grow their social media presence and ultimately, their practice. If you’re looking for creative TikTok ideas for dentist, we’ve got you covered. There are so many creators and accounts in every industry and discipline to draw inspiration from.
This is evident as 7 in 10 users believe TikTok communities have the power to create change in culture. This reinforces TikTok’s ability to influence its users and means that the dental community can make a big impact on their patient’s oral hygiene and comfort with new procedures. In addition, 43% of users report trying something or going somewhere new after seeing it at least once on the platform.
56% of TikTok users report feeling closer to the authentic brands they encounter on the app, especially when the content feels “human” and “unpolished.” That’s great news for dental practices looking to connect with current and new patients. Regular users spend more than 850 minutes on the app every month, devouring a collective 167 million videos per minute.
With 1 billion active monthly users, TikTok is one of the most popular and effective social media platforms for many brands. Rather than organizing high-production videography shoots, businesses can now develop lower-budget content that’s engaging and informative to their audiences. While much of its content is still lighthearted and fun, many creators, educators, and professionals are using the app for its informative and educational impact. The platform is well-known for its carefree dance and lip-sync videos, but over the past few years, TikTok has grown beyond that. TikTok can be an excellent place for dentists to grow their online presence. Looking for creative TikTok ideas for your dental practice?
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